Your Launch Plan

A numbered plan for getting a website launched and healthy. Each step says what to do and why, gives exact instructions, and has a check that shows its evidence.

Example 14-step launch plan in four phases, with the next step highlighted
EXAMPLE Illustration of the plan layout. It is not a real audit and shows no real results.

Four phases, fourteen steps

This is the general shape. Your plan is built from what we find on your site: steps that do not apply are marked Not applicable with a reason, never silently dropped.

  1. Foundation

    Steps 1 to 3

    1. Check your domain and HTTPS
    2. Confirm www and non-www go to one address
    3. Check robots.txt and accidental noindex
  2. Search engines

    Steps 4 to 7

    1. Connect Google Search Console
    2. Connect Bing Webmaster Tools
    3. Check your XML sitemap
    4. Submit your sitemap
  3. Website health

    Steps 8 to 11

    1. Audit titles, descriptions and canonicals
    2. Fix broken links and redirect chains
    3. Run a mobile Lighthouse audit
    4. Run a desktop audit and accessibility basics
  4. Keep it healthy

    Steps 12 to 14

    1. Set up alerts
    2. Schedule rechecks
    3. Keep improving: compare before and after

First, prove the site is yours

Pick one method. The file upload is shown first. Each method has a check with a plain reason when it does not pass.

Example site-root folder showing a verification HTML file ready to check
Upload a file (recommended). Put the file we give you in the top folder of your site. EXAMPLE
Example page head showing the website verification meta tag
Add a meta tag to the head of your home page. EXAMPLE
Example DNS record list with a highlighted verification TXT record
Add a DNS TXT record at your domain provider. EXAMPLE

The pictures are examples of what to look for. Your own verification status and any error messages appear as live text in the product.

Ready when you are

SitePulse Fix does not promise indexing, rankings or perfect Lighthouse scores. It shows what it measured, what to change and whether the change worked.